{"id":4241,"date":"2023-10-07T08:34:47","date_gmt":"2023-10-07T06:34:47","guid":{"rendered":"https:\/\/peopleofshibuya.com\/2023\/10\/07\/la-visione-di-oliviero-toscani-x-people-of-shibuya\/"},"modified":"2025-12-30T09:48:18","modified_gmt":"2025-12-30T08:48:18","slug":"the-vision-of-oliviero-toscani-x-people-of-shibuya","status":"publish","type":"post","link":"https:\/\/peopleofshibuya.com\/en\/2023\/10\/07\/the-vision-of-oliviero-toscani-x-people-of-shibuya\/","title":{"rendered":"The Vision of Oliviero Toscani x People of Shibuya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4241\" class=\"elementor elementor-4241 elementor-4219\">\n\t\t\t\t<div class=\"e-con-top elementor-element elementor-element-7ccb7bba e-flex e-con-boxed e-con e-parent\" data-id=\"7ccb7bba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32e8 elementor-widget elementor-widget-text-editor\" data-id=\"6b32e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"text-align: center;\"><img decoding=\"async\" style=\"float: none;\" src=\"https:\/\/peopleofshibuya.com\/wp-content\/uploads\/2025\/12\/BANNER14_B_eda54419-a643-47eb-a460-2e46ee8141e3_1024x1024.jpg\" \/><\/div><p>People of Shibuya, a menswear and womenswear brand defined by a minimal and versatile aesthetic, has always drawn inspiration from dynamism and energy, presenting garments with a highly technical and functional style.<\/p><p>Starting from the Autumn\u2013Winter 2022 season, the brand moves away from the non-colors traditionally associated with the performance world, embracing a new path that highlights the perfect balance between technical innovation and color.<br \/><br \/>A styling approach designed for a young and contemporary audience takes shape, embodied by a crew of modern, multicultural individuals with a global outlook. They are the protagonists of the new People of Shibuya Autumn\u2013Winter 22 campaign, captured through the lens of internationally renowned Italian photographer Oliviero Toscani.<\/p><p>His extraordinary creative talent enhances the contemporary character of the brand through images titled \u201cLooking at People\u201d:<br \/><br \/>\u201cWith this campaign, I tried to give People of Shibuya a current interpretation of the contemporary generation, avoiding clich\u00e9s and stereotypes. In a way,\u201d continues Oliviero Toscani, \u201cit is a search for humanity carried out with respect and determination, documenting\u2014through morphology\u2014its contemporaneity and its historical moment. The People of Shibuya collection reflects this very contemporaneity. It would not have been possible with a \u2018fashion\u2019 brand that seeks consensus and quickly goes out of fashion.\u201d<\/p><p>A spontaneous collaboration that led People of Shibuya to entrust the art direction of its campaign to Oliviero Toscani.<\/p><p>People of Shibuya is committed to creating no-season collections, thanks to garments featuring multiple removable, layered constructions. Comfort\u2014the feeling of being at ease with oneself\u2014is one of the core elements of the collections. Day after day, People of Shibuya invests in research and development to offer products designed and crafted to stand the test of time.<\/p><div style=\"text-align: center;\"><img decoding=\"async\" style=\"float: none;\" src=\"https:\/\/peopleofshibuya.com\/wp-content\/uploads\/2025\/12\/BannerEcommercePREFW2517_1024x1024.jpg\" alt=\"\" \/><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>People of Shibuya, a menswear and womenswear brand defined by a minimal and versatile aesthetic, has always drawn inspiration from dynamism and energy, presenting garments with a highly technical and functional style. Starting from the Autumn\u2013Winter 2022 season, the brand moves away from the non-colors traditionally associated with the performance world, embracing a new path [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[203],"tags":[],"class_list":["post-4241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oliviero Toscani x People of Shibuya<\/title>\n<meta name=\"description\" content=\"Read The Vision of Oliviero Toscani x People of Shibuya in the People of Shibuya Journal: stories about urban style, innovation and technical clothing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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