People of Shibuya, a men's and women's clothing brand with a minimal and versatile taste, has always been inspired by dynamism and energy, presenting garments with a highly technical and functional style.
From the Fall – Winter 2022 season, the brand abandons the non-color nuances, typical of the performance world, to embrace a new path that sees the perfect combination of technicality and color.
A styling designed for a young and contemporary target and it is precisely a crew of modern, multiracial guys with a view of the world that are the protagonists of the new Fall – Winter 22 campaign of People of Shibuya immortalized by the shots of the famous Italian photographer of international fame Oliviero Toscani. His extraordinary creative talent enhances the contemporary character of the brand with "Looking at People" images: "With this campaign I tried to give People of Shibuya a current interpretation of the contemporary generation, avoiding clichés and stereotypes. In a certain sense - continues Oliviero Toscani - it is a search for humanity made with respect and determination, which testifies, through morphology, contemporaneity and the historical moment. The People of Shibuya collection reflects this contemporaneity. It would not have been possible with a 'fashion' brand, which seeks consensus and quickly goes out of 'fashion'."
A spontaneous collaboration that pushed People of Shibuya to entrust the art direction of their campaign to Oliviero Toscani.
People of Shibuya is committed to creating no-season collections, thanks to garments characterized by multiple removable coupled layers. Comfort, feeling good about yourself, is one of the key elements of the collections. People of Shibuya, day after day, invests in research and development to offer a product designed and made to last over time.
