About

Founded in 2014, PEOPLE OF SHIBUYA is the brand that interprets the dynamism and a contemporary cosmopolitan lifestyle, characterized by frequent travel and international trips, designed for the needs of consumers who actively experience the world and its cultures.

Inspired by the famous Shibuya crossing in Tokyo, a crossroads of different people and cultures that move to the rhythm of the city, the brand, born as a specialist in the outerwear category, offers total look collections with a minimalist aesthetic.

Driven by continuous research and development, PEOPLE OF SHIBUYA uses cutting-edge technologies and innovation as creative drivers, offering functional garments of exceptional quality and contemporary aesthetics that promote consumer comfort and well-being.

PEOPLE OF SHIBUYA is now a brand of Goodfellas Srl, a fashion company located in Brescia and led by Luca Orsatti. In 2023, the brand appointed Alberto Premi as creative director and strengthened its management structure in order to start a path of further global growth.