On the occasion of the Milan Fashion Week dedicated to men's collections, PEOPLE OF SHIBUYA makes its entrance into the official CNMI calendar, marking the beginning of a new chapter in its evolution.
An exclusive event that celebrates the dynamism, innovation and cosmopolitan lifestyle that define the brand's identity. The ideal setting: the Belvedere of Palazzo Lombardia. On the 39th floor, at 161 meters high, the breathtaking view of the fashion capital becomes the ideal stage to present the new Fall Winter 2025/26 collection and the project "The Voice of Dynamism." Spazio is not just a location, but a symbol of the openness and international vision that the brand represents.
Functionality, aesthetics and performance: a dynamic balance. The Fall Winter 2025/26 collection is a manifesto of what PEOPLE OF SHIBUYA represents, a harmonious blend of innovation and tradition, design and technology, designed to accompany metropolitan travellers through a world in constant motion. Among the protagonists, the outerwear created in collaboration with Gore-Tex, presented through a scenographic display of custom design mannequins, which combine lights, materials and details, transforming the product into a unique visual experience.
Reinforcing the brand’s message is the artistic installation “Dreams” by Pietro Terzini, which finds space in the Belvedere. This project is a powerful invitation to never stop believing in your ambitions, a universal message for those who see the world as fertile ground to realize their desires. “It’s not enough to dream, you have to act”, a thought that resonates deeply in the DNA of PEOPLE OF SHIBUYA.
The atmosphere of the event is enlivened by a strongly international musical selection curated by Marvely, a multifaceted artist and DJ who expertly blends sounds from hip hop, indie rock, jazz and pop, reflecting the variety and cultural richness that the brand embodies.
With this presentation event, PEOPLE OF SHIBUYA reaffirms its role as an interpreter of global dynamism, celebrating a perfect balance between functionality and aesthetics, between local identity and global spirit in a new international chapter that kicks off the brand's expansion towards new markets and new generations. PEOPLE OF SHIBUYA: The Voice of Dynamism.
